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Imagem do Fundador e Criador de Oportunidades

João Roberto de Araújo


“In the awareness that emotions guide all human actions and that through them we go to war or build peace, the imperative of Socio-Emotional Education stands out. It will be able to bring peace and harmony to individuals, the regeneration of fundamental values ​​for a cohesive and healthy coexistence among people. It will be able to quiet and appease our afflicted minds and lacking deeper meanings of the act of living.”

Founder of 50-50 SEL Solutions on August 3, 2018 in Paris and of 50-50 SEL Solutions Aprendizagem Socioemocional in 2021, in Brazil;

Master in Social Psychology from the Psychology Institute of the University of São Paulo/USP;

Visiting Professor at the University of California, Santa Barbara / Center for Educational Change in 1998;

Scholar of Ancient Greek Culture and former professor of Mythology at the Faculty of Psychology at the University of Ribeirão Preto/SP; Consultant in Leadership Development and Training in companies in Brazil for more than two decades;

Guiding programs for the development of a culture of peace and non-violence in several Brazilian municipalities;

Founder and organizer of the Prometheus Cultural Program;

Author of the book “Emotional and social education – a dialogue about Art, Violence and Peace”;

Author of 30 socio-emotional education textbooks for kindergarten, elementary and high school students and educators, used by approximately 700,000 students and 22,000 educators. Author of the book “Teaching Peace- Essay on Emotional and Social Education”;

Author of the book: “League for Peace: educating for emotions – Theory in practice”;

Author of the books “Educação para a vida” and “Bem Viver” translated and adapted into French in 2017 and 2018;

Creator of the contents and presenter of the DVD “Emotions in the Family – Construction of Peace”, in 2014;

Creator of BeNow, an application for socio-emotional education;

Creator of the digital course “Emotion: Vital Energy” – Basic Training in Socio-Emotional Education;

Creator of the digital course “Living is Exciting!” for educators and high school students;

Creator of the digital course “Emotions in the Family” for families.


International Seminar “Reinventing Government” with Ted Glaeber, in 1994;

“Ritual Music and Sacred Dance of Tibet,” in 1995;

“Cultural Encounter in Greece” – Seminars in Athens, Epidaurus, Ieráklion and Delphi in 1995;

“National Conference “Concessions and Partnerships”, Ribeirão Preto, SP, 1995;

“Industrialization of the São Paulo Interior”, Ribeirão Preto/SP, 1996;
“The youth… now and for the future” – Interchange Brazil/Canada, Ribeirão Preto/SP, 1996;

“Psychoeducation – The Canadian Experience”, Ribeirão Preto/SP, in 1997;

International seminar “The end of jobs” with Jeremy Rifkin, Ribeirão Preto/SP, 1997;

Organization of the visit and seminars of His Holiness, the Dalai Lama, to Brazil, 1999.


Lisbon/Portugal, Berlin/Germany, Amsterdam/Holland, Toronto/Canada, 2018;
Bogotá/Colombia, Lima/Peru, La Paz/Bolivia, Santiago/Chile, 2019.


Training of educators and collaborators at the Lycée Chateaubriand in Rennes/France, 2016;

Conference for educators, students and families at the Lycée Chataubriand in Rennes/France with the theme “The importance of Socio-Emotional Education for learning and for the life project”, 2017;

Support regarding socio-emotional education content for the production of a film by students of the Lycée Chateaubriand film course under the direction of Le Cainec Yola, March/2017;

Conference for educators: “Socio-emotional education: a pedagogy that places emotions at the center of the educational process at school and in the family”, Lycée Saint-Louis, Lorient/France, 2017;

Honored by the town hall of Rennes for services provided to the Lycée Chateaubriand school, in 2018;

Conference “Dialogue and cooperation in the school/family relationship”, Lycées Saint-Louis, Notre Dame de la Paix and Ker Anna, Lorient/France, January/2018;

Training for educators: “Socioemotional Education: the great challenge within schools”, Lorient/França, 2018;

Conference for educators: “The importance of dialogue and the conflicts that arise when it does not happen”, Lorient/França, 2019;

Conference for educators: “Pedagogical monitoring and assessment: the key to a successful year”, Lorient/France, 2019;

Conference for educators, students and families: “Dialogue and understanding: the foundations of Socio-Emotional Education”, (Lorient/France, in 2019.

Lecturer in Brazil and abroad, highlighting:

Geneva/Switzerland – with the theme “Dialogue and Cooperation”, at the “International Meeting on Education for Peace — The Future of Our Children”, University of Geneva/UNESCO/GLOBALNET, September/2000;

Bangkok/Thailand with the theme “Dialogue and Cooperation”, Asian Meeting of Culture of Peace/UNESCO/GLOBALNET, February/2003;

Chennai/India, with the theme “The Challenges for a Culture of Peace”, International Congress “The Family in the Face of Globalization”, Asian Foundation for Research and Service on Family and Culture, November/2003;

Washington/USA, with the theme “Cities for Peace Program”, 12th International Business Meeting: “Business and the Governance Commitment”, World Bank Institute, October/2007;

Brasilia/Brazil, Chamber of Deputies – Education and Culture Commission, with the theme “Violence in Public Schools”, April/2009;

Brasília/Brazil, MEC–CONAE 2010 with the theme “Strategies for Overcoming Violence in the Educational Environment”, March/2010;

Brasilia/Brazil, Chamber of Deputies – Special Commission for Drug Prevention, with the theme “Education for Emotions: Primary Prevention of Drug Use”, April/2011;

Brasília/Brazil – 23rd videoconference MEC- Mais Educação Program: “Teaching peace – a proposal for a comprehensive education curriculum, 2012;

Brasilia/Brazil – SENAR – Social Promotion Seminar of the National Rural Learning Service. More Education Program: “Teaching peace – a proposal for a comprehensive education curriculum, 2012; Palestra: “Educação é o Caminho para Enfrentar a Violência”, abril/2018 https://www.cnabrasil.org.br/noticias/educacao-e-caminho-para-enfrentar-violencia-de-genero-afirmam-especialistas;

Lima/Peru – International Congress on Emotional Education – PUCP; Magna conference: “The learning process in peace education and its basis in social and emotional learning”, August/2019.